When a online e-commerce mattress company starts out, they tend to use conventional memory foam mattress materials, with few innovations in the material that haven’t already been established. This keeps the memory foam mattresses more or less the same, with slight variations in density, material and thickness. Very rarely does a mattress company come along to blow away all expectations by coming out with something incredible, innovative and new.
Purple Innovation LLC is one of these companies.
Purple mattress was the brainchild of inventors Tony and Terry Pearce. Tony was an engineer with experience working with aerospace materials. Terry was a product designer and project manager. On a fly-fishing trip the brothers decided to combine their knowledge to make latex based memory foam products. They would get together to develop multiple patents for medical bed mattresses, seat cushions for wheelchairs, footwear, knee pads, tourniquets, braces and more. As they developed medical and athletic padding products, they perfected their formula and set out to develop an affordable polymer product that could be used to make affordable, comfortable mattresses.
In 2013 the Pearce brothers succeeded with their first Purple bed, a king sized mattress made using a specialized machine.
To sell their innovative new product, the Pearce brothers took a unique approach to marketing and drumming up investment. They started a Kickstarter campaign and raised over $171,000 back in 2015. Then they used online marketing, releasing a series of catchy viral videos on Youtube and www purple com, announcing their mattress. They’ve even been successful with their #onpurple Canada and American hashtag.
By the summer of 2017, Purple mattress merged with Global partner Acquisition Corp, becoming one of the first bed in a box companies to be publicly traded on the stock market.
In August 2017 Purple mattress made a bold move and entered into the Canadian market for the first time. Purple mattress Canada came online. Mattress reviews Canada sites welcomed Purple mattress with rave reviews.
Today, Purple mattress, based out of their Alpine, Utah factory, has made over $187 million in revenue and is remembered for it’s over-the-top marketing and it’s can-do entrepreneurial spirit. They have expanded to other sleep products such as the purple pillow, review scores have made their pillow a must buy!
But for a Canadian made mattress solution, you can look no further than Mattress Omni’s very own ‘O Mattress’. As the best mattress Canada has to offer, The O Mattress is made of high density memory foam paired with a mattress topper Canada made and ready for your night’s sleep. Buy single mattresses or a mattress set, regardless of your credit history. Guaranteed approval, apply today!